Career Business And Advertising Essay - 1566 Words

Career: Business and Advertising is a career that leads to many different opportunities in the future. Advertising is attracting public attention to your business through selling products or certain services. Media is a popular form of advertising considering the audience is much bigger and easy to spread; other forms included broadcasts and printed advertisements. The basis of advertising and business is closely related to public relations and marketing. My Interest: My interest in this career derives from knowing I want to go into the field of business and it would not hurt to learn about business as it will be applied to any career path I choose in the future. I have always been creative in wanting to create things.Advertising is a great career path to go into as creativity is a necessity because it is important that the public is attracted to your advertisement in order to sell that specific product or service. Advertisement, including background knowledge of business, gives me the creative job that will entertain and constantly challenge me, rather than being stuck behind a desk the rest of my life. Preparation: â€Å"Typical education needed for entry: Bachelor’s degree† (careeronestop). Education in advertising is very important because it teaches how to push the boundaries of creativity. Education in business is also very important because obtaining a successful career will be much easier if you have knowledge of how the business world works. There are manyShow MoreRelatedEssay on Marketing Strategies970 Words   |  4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. 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(David Ogilvy Biography | Ogilvy Mather)Read MoreGlobal Online Advertising : Relevant Industry1512 Words   |  7 PagesGlobal Online Advertising – Relevant Industry In 1998, Google, Inc. surfaced online and has gradually gained a dominant role in the global online advertising industry to fuel expansion. The global online advertising industry includes social media advertising, search advertising, mobile advertising, and display and web banner advertising. According to eMarketer, Google’s products have allowed it to maintain above 30% revenue growth in 2014 for worldwide digital advertising (2014). Today, Google,

Sexting A Deeper Understanding On The Issue Of Sexting

The focus of this paper is to help readers gain a deeper understanding on the issue of sexting among young teens and adults from a social science perspective. Specifically, it will examine the differences and similarities in attitudes, behaviors and consequences of sexting as it relates to gender. Through innovative methods, technology provides an opportunity for people all over the world to connect and explore their sexuality. There is an interesting contemporary interaction between technology and sexuality as it relates to sexting. Sexting is the production and distribution of sexually explicit imaged through communication technologies (Walker, Sanci, Temple-Smith, 2013). Sexting has become more prevalent in the public eye over the last decade and despite the negative psychological effects it can have on individuals. A rational explanation for this could be that many individuals feel that the benefits outweigh the consequences of sexting. A major benefit of sexting to many young teens and adults is a way to help foster intimacy and strengthen bonds. The following paragraphs will describe more in depth a comparison between male and female’s attitude and behavior toward sexting and the consequences associated with it. This topic will be examined from a young teenager and emerging adult perspective with supporting evidence from six recent peer reviewed articles. Sexting is an increasing prevalent behavior that is common among teenagers and young adults. There are manyShow MoreRelatedTechnology : The Extreme Sophistication Of Modern Technology1597 Words   |  7 Pagesdiscussion forums on the internet (Guiller, Durndell Ross, 2007). Blogs and discussions forums work in a similar way. Students do not have to give responses in real time, instead they have time to contemplate their answers and thus are able to reach deeper thinking which is part of thinking critically. Critical thinking skills can be improved in many different ways, however, it is imperative to use it purposefully. Many people use IT to acquire information, but, they do have difficulties processingRead MoreResearch Topic : Teens And Social Networking Sites2914 Words   |  12 PagesLate research shows that there are successive online declarations of logged off practices, for example, harassing, inner circle framing, and sexual experimentation,( Lenhart  A,2009) that have presented issues, for example, cyberbullying,5 protection issues, and sexting.(A thin line, 2009), other issues that legitimacy mindfulness incorporate Internet habit and simultaneous slumber deprivation. (Christakis  DA,  Moreno  MA, 2009) Numerous folks today utilize innovation unfathomably well and feel greatRead MoreSocial Media and Youth4787 Words   |  20 Pages The risks are not rooted in technology but issues regarding the youths’ social and personal development. It is imperative that youths are guided so that they develop appropriate skills as well as the resilience required to navigate social media opportunities and risks. Peer groups should be given the opportunity to develop and negotiate shared comprehension of reasonable and safe online behavior patterns. There is a need for a better understanding of how youths are using social media and howRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagesto each of them. The author turns this question into an in-class group activity. Students are divided up in groups, told to close their books, and given 15 minutes to: a. Think through the business processes, key decisions, and information needs issues in their group. b. Identify the external users of information and specify the information received from and sent to each of them. One group is selected to present their answers to the class. The other groups are told to challenge the group’s

Effective Conceptual Framework Analysis Free Sample for Students

Questions: 1.Does the Current Accounting Framework meet the needs of the users of Financial Reports as prescribed in the Objective of the Conceptual Framework of Accounting? 2.How the Revised Conceptual Framework to Incorporate the aspect of Prudence is Probable to Concentrate on the Inconsistency in Corporate Recording. Answers: Introduction 1.Conceptual framework is considered to be a rational system of interrelated fundamentals and objectives that are anticipated to lead to steady standards and rules that prescribe the function, nature, and restrictions on financial reporting and accounting. The aspect of conceptual framework help to prepare a financial statement that is consistent all over the globe which means that the organizations following this framework would prepare financial statements which are similar in all respect (Azhar, Carlton, Olsen, and Ahmad, 2011). Preparing the company financial records in accordance with the set rules and standards often enable the preparers to make reliable accounting guidelines when no AASB standards apply to a specific transaction or event or when the principle permits a selection of accounting principle. Basing on this aspect, the conceptual framework allows different companies chose their own methods of accounting within the boundaries of the GAAP and IFRS and AASB. The two companies which are selected for this particular analysis are Air New Zealand from New Zealand and Qantas Airlines which is an Australian transportation firm. The main objective of this project is to evaluate if the company financial and operations statements produced for recording to stakeholders and other shareholders are in conformity with the Australian Accounting Standards Board policies and conform to the designed conceptual framework to ensure company registered demonstrates a true and fair evaluation of their trade (Hufschmidt, 2011). Both Air New Zealand and Qantas are old firms involved in their business for more than eight decades, and their operations are considered to be less or more with the stakeholders anticipations which are probable to address the inconsistency in business reporting. Conceptual framework analysis with reference to the yearly reports of Air New Zealand Company in light of the reporting requirements imposed on those in charged with company governance and accountants Air New Zealand Company Air New Zealand Company is deliberated to be a New Zealand national airline domiciled in Auckland, New Zealand. The carrier operates programmed passenger voyages to twenty-one and thirty-one international terminuses in approximately nineteen nations around the United Kingdom and the Pacific Rim. It is listed as AIZ on the Australian Stock Exchange which means that the company is bounded by periodic and continuous disclosure rules According to Air New Zealand Company, the contemporary framework of accounting meets the needs of the users of the financial records as basically prescribed in the entire objectives of the conceptual framework of accounting. This provides a set of principles that needed to be followed during the time of accounting for both transactions and the events in the financial statements. The conceptual framework articulates that companies operating in Australia are mandated to lodge and prepare their financial records with ASIC often at the conclusion of the fiscal year (Gagliardi, Grimshaw, Brouwers, Palda, and Lemieux-Charles, 2011). Basing on the relevance to this aspect, annual financial reports are needed to be audited so as to ensure that the companys financial statements demonstrate true and fair view. According to Air New Zealand Company financial statements the company has been keeping their books in accordance with the required standards. From the financial statements, the company h as been recognizing their income immediately when they are realized and not when services have been rendered to customers or clients. Basically in airline transportation companies, treatment of revenue is often vital since they receive payments from diverse sources. Direct payment from clients is often recognized when the payment has completed between the entity and the customer. The company utilizes the aspect of conceptual framework inrevenue recognitionin that no revenue should be realized or recorded until the transaction price has definitely been determined. Determination of transaction price is important since it will assist the airline firm to assess the amount that is to be recorded in their financial statements because the recording of unclear information often provides wrong notions to investors as it misrepresents the entity financial position (Huinink, Brderl, Nauck, Walper, Castiglioni, and Feldhaus, 2011). The company accountants and those charged with governance are often required to ensure that the firms maintain and record their respective financial records in accordance with the set rules and regulations so as to uphold their transparency. According to the concepts of conceptual framework firms should lodge its financial statements annually. Air New Zealand Company has been lodging its financial statements annually as a set principle. This is because, in accordance with the AASB Framework, listed companies have to lodge its annual financial records with the ASIC in three months of the conclusion of the financial period and half year financial records within seventy-five days of the end of the half year. This aspect ensures that the company management has the clear insight that ensures that the firms produce its financial records in conformity with the principles provided(Boons, Spekkink, and Mouzakitis, 2011). From the company financial records, the financial records have been prepared on the historical cost basis of the exemption of some items in specific accounting and auditing principles and are basically presented in New Zealand which is the groups functional currency. Basing on the aspect of conceptual framework firms should reviews the estimates and assumptions on an ongoing basis of accounting. Estimates and assumptions are based on past experience and other factors as suitable to the specific circumstances (Sedlmair, Heinzl, Bruckner, Piringer, and Mller, 2014). This has been essential aspects that have enabled Air New Zealand Company to maintain its financial records in accordance with the set rules and principles so as to show the true and fair opinion of the firm financial reports. The basic preparation of firm financial statements necessitates the utilization of certain critical accounting estimates because diverse areas that encompass a higher magnitude of complexity or judgment or areas where estimates and assumptions are vital to the financial records are disclosed within the specific policy. The conceptual framework also expects that Air New Zealand Company should maintains its assets at the historical cost. The company manager follows the conceptual framework guidelines in that the assets are stated at the amount of cash equivalents or cash paid or fair cost of the given deliberation so as to obtain them at the period of acquisition (Sheppes, Scheibe, Suri, Radu, Blechert, and Gross, 2014). The company also records its liabilities at the quantity of the proceeds gained in exchange for the liability or some situations at the amounts of cash equivalents or cash anticipated to be compensated so as to satisfy the obligations in the normal business course. Qantas Airlines Company Qantas Airlines Company is considered to be the flag airline of Australia and the country carrier by global flights, fleet size, and international terminuses. The carrier firm was founded in 1920 as Northern Territory and Queensland Aerial Services Company. Brisbane and Melbourne Airport are the two main hubs for the company. It is listed as QAN in the Australian Stock Exchange (ASX) which means that the company is also bounded by periodic and continuous disclosure rules. Conceptual framework analysis with reference to the yearly reports of Qantas Airlines Company in light of the reporting requirements imposed on those in charged with company governance and accountants Basing on the company financial, it is revealed that the boards of directors are responsible for ensuring that the firm has an appropriate corporate governance framework so as to ensure the protection, creation, and enhancement of stakeholders value through utilization of the set principles and guidelines by AASB (Wagner, and Fortin, 2013). The company financial records have been maintained to completely and accurately record and describe the company transactions, economic positions, and performance. The company revenues have been disclosed suitably in conformity with the significant regulatory frameworks, accounting principles, and the group's accounting and finance principles. The conceptual framework articulates that Qantas Airlines Company should record their revenues at fair cost since the fair price is the quantity at which a security can be traded or an obligation established between conversant and enthusiastic parties in an arms length contract. The revenues that relate to long-term contracts recording is the distinctive revenue recorded by the company (Azhar, Carlton, Olsen, and Ahmad, 2011). According to the company annual reports, the company gains or losses have been fully acknowledged immediately in other inclusive revenue as the gains, and the losses are not consequently acknowledged in the net revenue. This aspect is vital since it ensures that the company financial records are maintained in accordance with the set rules and regulations which are likely to address the disparity in corporate reporting. According to Qantas Airlines Company, the basic conceptual framework have been observed in that expenses and income have been presented in the revenue statements in diverse ways in order to offer statistics that is considered significant for financial decision making. It is basically a standard practice to extricate between those particular items of expenses and income that rise in the course of the ordinary actions of the firm and those that do not. The basic distinction has been made on the base that the basis of an element is vital in assessing the ability of the company to make cash equivalents and cash in the near future. Qantas Airlines Company has been ensuring that its financial records have been made in accordance with the set principles and guidelines so as to show its actual financial position clearly. Over the past three years, the company net income has been on an upward movement which basically demonstrates that its managers are maximizing the company assets to pay off its outstanding obligations and earning revenues for its shareholders. According to Qantas Airlines Company plant, properties, and equipment have been maintained at historical costs as a set guidelines because most of the properties have depreciation deducted so as to show its actual market price. The conceptual framework accentuates that companies should recognize its assets in the balance sheets when it is likely that the future financial benefits will drift to the firm and that the assets have a value or cost that can be measured consistently (Wagner, and Fortin, 2013). Basically, according to the AASB, assets should not be documented in the statement of financial position when expenses have been sustained for which it is considered unlikely that financial benefits will flow to the company beyond the present accounting period. The income has also been acknowledged in the statement of income when a rise in imminent economic advantages related to a rise in an asset or a decline of obligation has risen that can be reliably measured. This particular aspe ct means that in effect that acknowledgment of income happens concurrently with the recognition of rising in assets or liability decrease as needed by the conceptual frameworks in accounting. 2.The revision of conceptual framework to incorporate the aspect of prudence is probable to address the inconsistency in corporate recording observing the set guidelines by the AASB. According to the analysis, Air New Zealand Company annual reports show that the company is highly profitable because of its enhanced business operations globally. Qantas Airlines Company financial report shows that the company maintains records its assets at the historical cost method where they are stated at the amount of cash equivalents or cash paid. This aspect is quite significant because it demonstrates the current market price of its assets. This aspect is quite different with that of Air New Zealand Company because its financial reports show that the assets are approved at the cash that could presently be acquired by selling the assets in a systematic disposal. The revisions will also address the aspect of revenue recognitions properly because recognition of revenues given transaction of the credible evidence for the agreement, occurrence of the delivery of products or services, the price of the seller to the buyer is determinable and the collectability is realistically assured. Both financial reports were prepared in accordance with the stipulated policies and principles that show the actual position of the companies (Hu, Ching, and Chao, 2011). This aspect is vital for investors who seek to acquire more control in these firms since they can learn the fate of the company through financial statements analysis. Investors need this significant information as it will assist them to make choices that apprehend their investments on if to increase, maintain, dispose, or decrease their investments overall. Conclusions The two companies follow the conceptual frameworks effectively because according to the company financial records, overheads have been recognized in the statement of income when a decline in future financial benefits that are interrelated to a decline in an asset or a rise of obligation has risen. In this particular situation, expenditures recognition occurs concurrently with the recognition of a rise in liabilities or a decline in assets. The accounting standard articulates that a company should recognize any increases or decrease in the value of expenses in the financial statements so as to come up with the actual revenues. Recommendations I recommend that the companies should prepare and maintain their financial records in accordance with the provided guidelines to ensure effectiveness. The contemporary frameworks require that the procedures for allocations are always intended to recognize overheads in the accounting period in which the economic advantages linked with these particular items expired or are consumed. I also recommend contemporary frameworks utilization as this will assist the Airlines Companies to recognize both their incomes and expenses immediately when they occur. Basing on the relevance of conceptual framework concept, it is vital since the accounting standards are initiated so as to ensure concise preparation and to report the companys financial statements which are likely to address the disparity in corporate reporting. Bibliography Air New Zealand Company financial reports 2014, 2015 and 2016. Retrieved from https://www.nzx.com/files/attachments/242300.pdf Azhar, S., Carlton, W.A., Olsen, D. and Ahmad, I., 2011. Building information modeling for sustainable design and LEED rating analysis.Automation in construction,20(2), pp.217-224. Boons, F., Spekkink, W. and Mouzakitis, Y., 2011. The dynamics of industrial symbiosis: a proposal for a conceptual framework based upon a comprehensive literature review.Journal of Cleaner Production,19(9), pp.905-911. Hufschmidt, G., 2011. A comparative analysis of several vulnerability concepts.Natural Hazards,58(2), pp.621-643. Gagliardi, A.R., Brouwers, M.C., Palda, V.A., Lemieux-Charles, L. and Grimshaw, J.M., 2011. How can we improve guideline use? A conceptual framework of implementability.Implementation Science,6(1), p.26. Huinink, J., Brderl, J., Nauck, B., Walper, S., Castiglioni, L. and Feldhaus, M., 2011. Panel analysis of intimate relationships and family dynamics (pairfam): Conceptual framework and design.ZfFZeitschrift fr Familienforschung/Journal of Family Research,23(1). Hu, Y.L., Ching, G.S. and Chao, P.C., 2011. Taiwan student engagement model: Conceptual framework and overview of psychometric properties.International Journal of Research Studies in Education,1(1). Ordanini, A. and Parasuraman, A., 2011. Service innovation viewed through a service-dominant logic lens: a conceptual framework and empirical analysis.Journal of Service Research,14(1), pp.3-23. Qantas Airlines Company financial reports 2014, 2015 and 2016. Retrieved from https://investor.qantas.com/investors/?page=annual-reports Sedlmair, M., Heinzl, C., Bruckner, S., Piringer, H. and Mller, T., 2014. Visual parameter space analysis: A conceptual framework.IEEE Transactions on Visualization and Computer Graphics,20(12), pp.2161-2170. Sheppes, G., Scheibe, S., Suri, G., Radu, P., Blechert, J. and Gross, J.J., 2014. Emotion regulation choice: A conceptual framework and supporting evidence.Journal of Experimental Psychology: General,143(1), p.163. Wagner, H.H. and Fortin, M.J., 2013. A conceptual framework for the spatial analysis of landscape genetic data.Conservation Genetics,14(2), pp.253-261.

Swot Analysis of Bsnl Essay Example

Swot Analysis of Bsnl Essay SWOT Analysis Strengths †¢BSNL is the India’s leading telecommunications and broadband Internet provider. †¢Provides global telecommunication services 90 million customers in India; †¢Provides 27. 45 million fixed- wired line telephones with network connections, and local telephone exchanges; †¢Operates more than 72 million wireless subscriber; †¢Owns largest cellular provider in whole India; BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ; †¢Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol. Weaknesses BSNL main weaknesses are associated with the following factors: †¢Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers; †¢No promotion for ‘cheap voice calls, such as call now, Data one prepai d cards; †¢Occasional fixed phone problem due to BSNL operations; Complaints about customer services provided by BSNL. †¢Problems with BSNL Broadband Infrastructure. Opportunities †¢Transition to the new century 4G including the transfer of half of its customers to 3G by 2010; †¢Developing and improvising more profitable products and services that are fewer regulated ; †¢Highlighting on telecommunications and IT solutions and broadband internet services; †¢Expansion of BSNL online service platform to serve small businesses; †¢Expansion of Internet smart-phone services. Expansion of services on highly-dynamic Indian economy and internationally; †¢Contracting more overseas partners to further its global expansion; Threats †¢Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea; †¢Global financial crisis; †¢Management shortages in BSNL core business divisions, including retail, wholesale; †¢Increase of redemption; †¢Operating markets liquidity; †¢Recent scandal about bidding 2G spectrum and there is a lot of controversy w ith the Government itself make BSNL to compete with the rival substitute ; We will write a custom essay sample on Swot Analysis of Bsnl specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swot Analysis of Bsnl specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swot Analysis of Bsnl specifically for you FOR ONLY $16.38 $13.9/page Hire Writer