Swot Analysis of Bsnl Essay Example

Swot Analysis of Bsnl Essay SWOT Analysis Strengths †¢BSNL is the India’s leading telecommunications and broadband Internet provider. †¢Provides global telecommunication services 90 million customers in India; †¢Provides 27. 45 million fixed- wired line telephones with network connections, and local telephone exchanges; †¢Operates more than 72 million wireless subscriber; †¢Owns largest cellular provider in whole India; BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ; †¢Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol. Weaknesses BSNL main weaknesses are associated with the following factors: †¢Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers; †¢No promotion for ‘cheap voice calls, such as call now, Data one prepai d cards; †¢Occasional fixed phone problem due to BSNL operations; Complaints about customer services provided by BSNL. †¢Problems with BSNL Broadband Infrastructure. Opportunities †¢Transition to the new century 4G including the transfer of half of its customers to 3G by 2010; †¢Developing and improvising more profitable products and services that are fewer regulated ; †¢Highlighting on telecommunications and IT solutions and broadband internet services; †¢Expansion of BSNL online service platform to serve small businesses; †¢Expansion of Internet smart-phone services. Expansion of services on highly-dynamic Indian economy and internationally; †¢Contracting more overseas partners to further its global expansion; Threats †¢Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea; †¢Global financial crisis; †¢Management shortages in BSNL core business divisions, including retail, wholesale; †¢Increase of redemption; †¢Operating markets liquidity; †¢Recent scandal about bidding 2G spectrum and there is a lot of controversy w ith the Government itself make BSNL to compete with the rival substitute ; We will write a custom essay sample on Swot Analysis of Bsnl specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swot Analysis of Bsnl specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swot Analysis of Bsnl specifically for you FOR ONLY $16.38 $13.9/page Hire Writer